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News

For immediate release
April 3, 2002

Blue's Clues™ Premieres On CBS With Description For Young Viewers With Visual Impairment

Media Access Group at WGBH Provides Description Services
BOSTON, MA - On April 6, 2002, Blue's Clues - the popular children's series from the Nickelodeon Network - will premiere on CBS with audio description for young viewers who are blind or visually impaired. CBS currently airs the series on Saturday mornings as part of its "Nick Jr." programming block, which is designed especially for 2 to 5-year-old viewers. The Media Access Group at WGBH provides description services for the series, and funding for the description is provided by the US Department of Education.

Descriptive Video Service® (DVS®) is a service that provides descriptive narration of key visual elements - making television programs, feature films, home videos and other visual media accessible to people who are blind or visually impaired. Key visual elements are those that such viewers would ordinarily miss, such as actions, costumes, gestures, facial expressions, scene changes and on-screen text. Inserted within the natural pauses in dialogue, audio descriptions of important visual details help to engage viewers who are visually impaired with the story.

Blue's Clues is the first children's series to be broadcast with description on CBS. For more information about Blue's Clues or CBS, visit www.cbs.com. Check local CBS listings for broadcast times.

The Media Access Group at WGBH is a non-profit service with offices in Boston, Los Angeles, and New York. The Group includes Descriptive Video Service, which has made television, film and video more enjoyable to audiences who are blind or visually impaired since 1990, and The Caption Center - the world's first captioning agency - which has made audiovisual media accessible to audiences who are deaf or hard-of-hearing since 1972. The third branch of the Media Access Group, the CPB/WGBH National Center for Accessible Media (NCAM), is a research, development and advocacy entity that works to make existing and emerging technologies accessible to all audiences. Members of the Group's collective staff represent the leading resources and experts in their fields. For more information about access services, visit access.wgbh.org or call 617.300.3600 (voice and TTY).

Press contact:
Mary Watkins
Media Access Group at WGBH
(617) 300-3700
(617) 300-2489 TTY
mary_watkins@wgbh.org


















Caption Services Description Services NCAM